Intense competition among camera module manufacturers
2020-04-15
For the increasingly competitive camera module market, some manufacturers said that the domestic market is mainly dominated by local large and small module manufacturers, while terminal manufacturers are less involved. But now, more and more manufacturers are joining this kind of market, including Japanese, South Korean, and Taiwanese companies are also stepping up their layout in the domestic market. For products with different market positioning, its market price is gradually decreasing. Most high-end modules add value by improving product performance and strive to keep them within a reasonable price range. The low-end module keeps up with the development of the industry, and promotes more products that meet customer needs while ensuring product quality.
At the same time, camera module manufacturersThe competition is also reflected in the integration of supply chains. Even more prominent are the CMOS sensors. In the past, such suppliers have been dominated by foreign brands, especially in the high-end market, with Sony, Omnivision, Aptina (which has been acquired by Arcel) and Samsung as important manufacturers. Nowadays, with the rapid rise of domestic design, OEM production and packaging testing manufacturers such as Gekewei, BYD, Sibico, SMIC, Jingfang Technology, Huatian Technology, etc., it is expected to break the original competition pattern and bring more benefits to many camera module manufacturers.
In VCM voice coil motors, the popularity of optical image stabilization (OIS) function is a popular function for many related camera module manufacturersIt has brought new development opportunities. In the market with camera module manufacturers or mobile phone manufacturers as end customers, the main suppliers of VCM motors include shicho, hysonic, TDK, Mitsumi, etc., because optical image stabilization technology needs to add a gyroscope to the original VCM motor, the production is difficult, the product yield is low, and there are fewer driver IC manufacturers supporting it, so in the process of rapid evolution of different technical solutions, it is also possible to break the original industry competition. In this field, domestic enterprises, including Jinlong Electromechanical, Bilu Electronics, Shizun Technology, Youhua Micro, etc., are also a technical force that cannot be ignored.
In addition, although most camera module manufacturersHowever, OFILM announced the acquisition of the MEMS camera technology patent and related assets of DOC, a subsidiary of Tessera in the United States, and will be committed to promoting the industrialization of MEMS in the future. MEMS technology, co-designed with partner poLight to simulate the human eye autofocus camera function, it is said that the focusing speed is 10 times that of the current VCM motor, while the battery power consumption is only 1/20 of it, and it is expected to achieve mass production in mid-2015.
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